Accomplished Creative Leader with over 20 years of experience driving brand transformation within the fashion and sporting goods industries.

Proven expertise in leading cross-functional teams to develop compelling and consistent brand narratives across digital, retail, packaging, and moving image platforms. Extensive experience in defining and executing creative strategies that align with business objectives while driving consumer engagement and market growth. Recognised for delivering impactful rebrands, launching sub-brands, and creating dynamic omnichannel campaigns that resonate with global audiences. Passionate about integrating sport culture into design, championing sustainability initiatives, and shaping future-facing creative directions. Adept at collaborating across product, design, and marketing functions to ensure a seamless and compelling brand experience.

dr_knight_@hotmail.com
+44 7891 118160
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