SUPERDRY SUSTAINABILITY

Superdry’s female-led sustainability campaign launched in June 2022, featuring Jasmine Jobson, Saffron Hocking, Beabadoobee, Emma Schweiger, and Zoé Tondut. It aimed to engage Gen Z with organic cotton, net-zero goals, and circular fashion. Using a multi-channel approach across social media, YouTube advertising, PR, and in-store activations, the campaign reached 595 million people, strengthening Superdry’s sustainability image and brand awareness.

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